Hey guys! Startup Radius interviewed Diana Lopez, founder of a one-man-startup called Good Habit Print – an online shop that sells posters. What’s so special about that? Well, obviously the approach and the idea. Posters made by Good Habit Print is a mix of decision-making psychology and a “real life” feeling. These posters motivate, inspire and push people to take small steps to a bigger goal, daily!

Learn how one person turned idea and a passion into a small yet profitable online business, how easy you can start with the right tools (like Shopify and Printful), why Twitter and community marketing is important, and much more! Enjoy and read below.

motivational posters by Good Habit Print

Can you tell us about what you are working on? What is Good Habit Print?

Good Habit Print is an online shop that sells posters. Each poster has a good, ideal habit to form (like, “yoga every morning” or “drink 8 glasses of water”) in big letters and then a 3-month calendar to cross off each day you work on the building the habit. That’s it, it’s a pretty simple idea.

Why are you building this? Was there a particular source of inspiration or money-making idea?

I made this because I wanted to explore the idea of something tactile or otherwise “real life” to help with forming habits. Habits drive most of our decision-making and so most of our outcomes. There are a lot of apps out there that try to help, but maybe there is a way to make the habit-goal harder to ignore or forget.

I thought bright, happy, optimistic posters following the Don’t Break the Chain method made up by Jerry Seinfeld fit the bill. Good Habit Print is not a money-making idea but more of a personal exploration. The entire product took only a couple hours to build thanks, including coming up and designing the ideas for all the posters.

motivational poster - eat some fruit

Time for bragging! How big you are – clients, traffic, anything else?

I get a few sales every day and few sales a month from that. I don’t advertise or anything. I have gotten featured in a couple publications because of Good Habit Print plus I got to get the idea out of my head and into the real world, so I say it’s a win, all things considered!

Who are your main competitors, and how good/bad they are?

I have a wide view here—I think my competitors range from the default Notes app on one’s phone to Pavlok (a watch that shocks you when you do a bad habit). Anything that people use to try to form good habits. I think Good Habit Print wins in terms of being positive, persistent, plus being able to tangibly see your progress.

I think mobile apps tend to encourage over-engineering and a feeling of shame if you skip a day or two. With Good Habit Print, a day or two is put into perspective as only 1% of 3 months. That way it’s easy not to get too discouraged.

Something I would say Good Habit is missing is a group or community component like StikK.

Who uses Good Habbit Print? What is your perfect buyer persona?

motivational poster - stretch every morning

Entrepreneurs or consumers trying to form healthy habits. Definitely not people trying to work themselves to the bone to meet their goals but rather those who have a long-term, sustainable goal to be better in general. I came up with posters like “take a walk” and “speak less, listen more” with this in mind.

Were there any early ‘growth hacks’ or tactics that have contributed to your current success?

It’s not an overnight strategy, but being a part of a few different communities on Twitter probably did the most for me. I don’t sell myself aggressively on Twitter, more just hang out, talk to people, and try to be of as much help as I can.

Having experience with pithy copywriting and design helped me as well. I don’t think the idea would work if the posters designs were ugly or otherwise didn’t effectively or instantly communicate what kind of values I was appealing to.

What were some of the biggest challenges while building Good Habit Print early on and how did you solve them?

Honestly the hardest part was NOT launching. I had the idea in my head for a couple days but I thought it would be a lot of work for nothing to create. (Because I am a freelancer and at the time wanted to focus on investing in my freelance business—I thought Good Habit Print would just be a distraction.)

Luckily services like Shopify and Printful actually made it just a few clicks. The hardest part after that was coming up with all the poster ideas which I did just by Googling lists of common habits people try to form, and finding a creative way to express each through just a couple words.

If you could give a marketing advice to other companies, what could it be based on your experience?

Put a bit of your soul and heart into your product. Think: what would make your company seem like a friend who wants the best for you (the customer) as opposed to a money-making scheme?

Which marketing channels you prefer and why?

motivational poster - watch a new film

For this project, because of the way Twitter is filled with entrepreneurs and ambitious people, I would say Twitter. For most other projects if they are visual, Instagram is really great.

Is Good Habit Print monetized? Why did you choose the current monetization method?

I just add a markup to the print-on-demand price. This was the easiest and most invisible way to monetize. In the future I may make offshoots of the idea like Good Habit Print books with tearable sheets.

What are the top products/services you use in your company and why do you like them?

  • Shopify is a really smooth ecommerce experience.
  • Printful is affordable print-on-demand. (So no inventory or shipping required on my part.)
  • ProductHunt brought me a lot of traction + helpful feedback!
  • Sketch for designing the posters quickly.

That’s about all I used!