Today, on social networks, the audience for users is limited by friends and followers, and they do not benefit from social media activity financially.

Sola is a next-generation, decentralized social media platform that incentivizes and benefits both users and third-party developers, allowing them to build a revenue stream through their own content.

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The Sola app is built on the Sola open source platform allowing ease of access for audit, improvement, and usage by everyone, with the sole vision to make everyone’s voice louder on this social medium, allowing them to earn revenue at the same time.

Decentralization opens up possibilities for major breakthroughs in communications, comparable to the shift from desktop to mobile. Decentralization makes Sola nearly immune to blocking and censorship Ilya Zudin and Pavel Panov are Sola’s co-founders, who have been working together since 2011 when they established a new venture to develop an innovative social product. In 2013 they came up with a social experiment to find out if people were ready to communicate and collaborate with strangers in a constructive and respectful way.

In November 2014, an iOS and Android app launched under the name Plague by Deep Sea Marketing. Since then, hundreds of thousands of users created millions of cards, comments and connections.

According to Zudin, “Now, we are making the next step and launching Sola, a decentralized social layer never seen before. It’s more than a never-ending global conversation of news, stories, and entertainment where the whole world at once is your audience – you can now make money from your social media efforts.”

The Sola’s, a decentralized social media platform’s, ecosystem is powered by the token SOL, a utility token with a monetary function. It enables Sola to split its revenue with users based on the collective decision of other users. Each user earns money based on the information generated and disseminated, earning tokens by creating quality content that is endorsed by other app users. SOL is the only currency used for transactions on the platform. Tokens can also be earned by taking part in the Bounty Development Programs designed to improve the Sola platform and app.

Sola ICO - Sola revenue stream scheme

Panov added, “The idea behind Sola was to foster viral content through the app. It was designed so posts would spread like a virus (as the original name Plague may suggest), so when a user creates a post, or a picture or video, it got sent to the four closest, in proximity, Plague users.”

Zudin added, “Due to the mechanics of the application, each user has a potential audience that is much larger than in other networks – not just friends and followers, but the whole audience of the Sola decentralized social media network. This means all users have a chance to get their 15 minutes of fame and revenue, and the chances are equal for each user, and not just celebrities and other influencers with large audiences and followings.”

Plague started off strong by gathering over 150,000 thousand in just 2 months. In March 2015, the name Plague was changed to Plag, and then in March 2017, the transformation from Plag to Sola began. Sola has inherited Plague’s unique approach and proven social mechanics, together with all the data and user bases. Sola’s major upgrade is enabled by using blockchain capabilities, allowing them to decentralize the service at the architecture level. Decentralization makes it more user-friendly and secure, by having all the users’ data on the blockchain. Blockchain technology will help Sola to succeed in its mission to democratize access to the audience and to allow all involved parties to benefit from it.

Sola, a decentralized social media platform, uses “cards” instead of the traditional feed format seen in social networks. The user only sees one item of information at a time ensuring a higher user engagement with the content, compared to the feed concept.

Go through the Sola’s whitepaper to learn more!