Hey guys! Startup Radius interviewed Nadia Yudina, the creator of Overdo – a fun but effective Mac app that allows users to plan their tasks, projects, and meet deadlines. The best thing about Overdo app besides its simplicity is the $0 cost. Yes, it’s a completely free app for MacOS. How awesome is that?
Learn more about the big idea behind the Overdo app, how it helps people stay more organized, how they got 140 active users (who scheduled 1000 deadlines total!) within just 2 weeks, and why creators believe Overdo should stay a free app. Enjoy and read below!
Can you tell us about what you are working on? What is Overdo?
Overdo is a menu bar Mac app that keeps all your projects in one easily accessible dropdown. We’ve built in features to make creating deadlines fast and easy, plus color coding to make it clear which projects you should be focused on.
Why are you building this? Was there a particular source of inspiration or a money-making idea?
Deadlines are part of many people’s lives. Personal or professional, they are to be met. We hate the last-minute hustle and enjoy when things go according to the plan. That’s why we wanted a nice deadline app and figured what better way than to make it ourselves! Once it was done we thought other people might enjoy using it as well.
Our main feature is to allow the users schedule deadlines using natural language. Instead of having to navigate the calendar or a date picker element, one can simply type “Next Monday” or “5 pm”. The app is smart enough to schedule the deadline for correct date and time!
Time for bragging! How big you are – traffic, users, anything else?
Looks like we made something people are interested in. We’ve got 140 users over the last two weeks! According to analytics, people not only downloading, but actively using the app. We have our users scheduling on average 10 deadlines per user, and this number is growing. In two weeks our users scheduled 1000 deadlines!
Who are your main competitors, and how good/bad they are?
We made Overdo because we couldn’t find anything quite like it on the App Store. To-do apps don’t allow you to prioritize your tasks and take away the sense of urgency for something that really needs to be done by certain time. Deadline management apps we’ve seen are distracting with too many features and don’t provide what we wanted to see – a list of tasks with a clear indication how much time is left to complete each of them.
Who uses Overdo? What is your perfect buyer or user persona?
Probably someone like ourselves who has both work and personal projects to keep track of and wants all their deadlines collected in one spot. Someone who could use a bit more organization in their lives. Someone who likes to feel good about an upcoming deadline instead of being nervous about it!
Were there any early ‘growth hacks’ or tactics that have contributed to your current success?
We haven’t focused on marketing, just releasing a strong product. We believe that what people like is just that – an app they can use.
What were some of the biggest challenges while building Overdo early on and how did you solve them?
While we were certain about the interface, implementation details were less clear. This is the first Mac OS we built, so there was a lot of learning there. Also, natural language parsing was our top issue to tackle. We were glad to find SwiftyChrono – date parsing library that helped us to speed up development process.
Which marketing channels you prefer and why?
So far, the only marketing channel was Product Hunt website where Overdo made a good impression as a product. We even got requests to build a similar app for some other operating systems!
Is Overdo monetized? If so, why did you choose the current monetization method?
Overdo is free, and will stay this way even after we add more great features. We love building useful apps, and we are happy if people find them helpful.