Hey guys! Startup Radius interviewed Evry – a new-era social browser, that lets users start discussions on any webpage. Evry is a beautiful mix of a good ol’ browser (with a built-in adblocker, by the way) and a social platform that makes it easy to start discussions, comment everything, tag friends and more. Evry is what people need to see only relevant content, and browse not only efficiently, but also socially!
Learn how to mix two different niches into one product, why strong community really matters, why building a great product is already a growth-hack, how virality helps, and more. Enjoy and read below!
Can you tell us about what you are working on? What is Evry?
Evry is a social browser app that enables discussions on any webpage. Evry consists of three main features: Browser, All in One, and Social.
Browser – not only browsing the web, but you can leave comments on any web URL page. It also has our built-in adblocker.
All-in-one: bring your social and news feeds, such as Facebook, Instagram, YouTube, Twitter, and any news RSS sources, in one place. You no longer have to switch between multiple applications. With customizable feed, you can always be up-to-date with the latest news and your community, easily.
Social – you can see what popular pages that are trending amongst your friends and/or followed personas on the homepage. You can also tag friends and upvote/downvote the page.
Why are you building this? Was there a particular source of inspiration or money-making idea?
We want to simplify people’s life. Imagine all social media and content sources that people consume, are put together into one single interface. On average, a person has an approximately 100 applications installed on their phones; but only 30 apps are used per month; and only 10 apps are used per day. This is a big issue: people feel uncomfortable with unnecessary apps. A research by “TheManifest” showed: a full quarter of respondents (25%) deleted an app simply because their phone’s storage space was full and they needed room. Evry will solve this problem by bringing all of this important feeds from these apps in one place.
Second, we want to enable people to share what they browser with their connections. Not only that, they will also be able to discuss with friends and strangers, and to track these discussions. Ultimately, we want people to have a full control and have ownership of their thoughts or ideas, which will be enabled through the upcoming blockchain technology – this is something that we will get into very soon.
Time for bragging! How big you are – traffic, users, anything else?
We are the makers of Fulldive VR app with the community crossing over 10 million downloads. Evry is essentially also an extension of our Fullduve community. We’ve just launched Evry and currently have around 15,000 users who have tried our beta.
Who are your main competitors, and how good/bad they are?
We are in the web browser market, so our competitors are: Google Chrome, Safari, Firefox, Opera, etc. They work very well as a common web browser, but our all in one and social features differentiates us and will attract a different type of user.
Who uses Evry? What is your perfect buyer persona?
Evry is for people who wants to optimize their browsing experience, by having all of their important feeds and content sources put in one place. Evry is also for people who loves to share their thoughts of a web page or content with their community.
Were there any early ‘growth hacks’ or tactics that have contributed to your current success?
Product. Create the product with the idea, get feedback, and ship them again. The cycle continues until we reach the phase where people can benefit from the product.
We also created some potentially viral video content on YouTube. We created a GrowthHack channel on Youtube where we talk about different growth-hacking experiments.
But the main «growth hack» is that we improve Evry everyday. We have a rule: one day – one improvement. Also all these improvements we make according to lots of feedbacks we get everyday, so getting as much feedbacks as it’s possible also is a good «growth hack».
What were some of the biggest challenges while building Evry early on and how did you solve them?
Technical challenge. It is very hard to an app that can bring together all feeds into one place, the all-in-one feature. We have challenges on making all different feeds, with different APIs work and connect in a single application. We have talented backend engineers for this, and strong iOS and Android teams that I believe can make this happen.
If you could give a marketing advice to other companies, what could it be based on your experience?
We ask our beta testers to give us their feedback. With these feedbacks, you’ll make a better product that will suit your users. Go ahead and do a lot of experiments, for example: create GrowthHacking videos on YouTube. It did not work too well in our case, but we learn a lot about YouTube and viral video marketing. It’s better to give it a shot, than to do nothing.
Which marketing channels you prefer and why?
We use all kinds of social media – mainly Facebook, Instagram, and Twitter, Product Hunt and YouTube. More importantly, the app itself should be able to make users share with their friends easily – this I think is most important. If the app is good, people will just share it with friends, word to word; and we need a good system for that.
Is Evry monetized? Why did you choose the current monetization method?
Not at this moment, but we are thinking of an ads model that pays the viewers.
What are the top 5-10 products/services you use in your company and why do you like them?
We use quite a lot of products and services – Trello, Pipefy, Slack, Bitly, FB Messenger, RealTimeBoard, Google Tag Manager & Analytics, Firebase, SurveyMonkey, Stripo.email, Mailgun, G Suite, Zeplin, Sketch.