Startup Radius interviewed LucidDreamBot – a project and a service that helps users to achieve lucid dreaming. LucidDreamBot is one of the rare projects that has more than just a business behind the idea. It helps people experience unbelievable emotions and become a witness of something beautiful. LDB is quite a feature-rich platform, and Startup Radius strongly believes this is one of the easiest ways to achieve lucid dreaming!

Learn how the product is built and managed by a single person, why obsession and passion are good business drivers, why community matters, how Product Hunt may help a good product take off, why relying on SEO is a good idea, and more!

Can you tell us about what you are working on? What is LucidDreamBot?

LucidDreamBot makes lucid dreaming accessible for everyone. Now the reader may ask, ‘what is a lucid dream?’. It is when the dreamer becomes conscious of the fact they are dreaming, and in effect can control their dreams. There are a lot of reasons to learn how to lucid dream, but the biggest one people are drawn to is living out their fantasies.

Why are you building this? Was there a particular source of inspiration or a money-making idea?

Four months ago I stumbled on the topic and I became obsessed. I read everything I could on the subject and started practising immediately. Practising it was simple, but not easy. You have to do reality checks during the day and as my schedule can be pretty chaotic, I would forget to do them. I looked for something to help me, but I couldn’t find it. I then decided to build a chatbot in a weekend. For fun I shared it on the lucid dreaming subreddit and the response was incredible.

Time for bragging! How big you are – traffic, users, anything else?

After the post I decided on building it out into a platform, extending the functionalities and adding monetization. Three months after the post I launched the platform on Product Hunt and ended as #2 product of the day.

I got my first customers from there and right now I am sitting at a MRR of $59, due to some churned customers. I got around 3.5K unique visitors from the launch. The launch was just to validate the monetization and the conversion rate from visitor to trial to paying customer was pretty good!

Who are your main competitors, and how good/bad they are?

There are a lot of websites that offer information, but none of them are connected to a service like LucidDreamBot. This is what makes LucidDreamBot unique. It supplies all the information you need to help you on your lucid dreaming journey, coupled with the service to implement it in your life. LucidDreamBot is also a community, with a forum and a community group chat. As far as I know none of the competitors have this.

lucid dreaming platform - reality checks

Who uses LucidDreamBot? What is your perfect buyer or user persona?

The ideal persona is someone who is interested and motivated in learning how to lucid dream. They can be totally new to the subject or already have tried to learn it but found it hard to implement in their live.

Were there any early ‘growth hacks’ or tactics that have contributed to your current success?

The only thing I can think of is my Twitter account. I log my journey as an indie maker on Twitter and here I got a lot of support. I could also build suspense for the launch which definitely helped me.

What were some of the biggest challenges while building LucidDreamBot early on and how did you solve them?

It was definitely building the platform. I am a freelance front-end web developer and exactly one year ago I set out to also learn back-end development so I could be in full control of building my own products and services. There were several big challenges technically, but with patience and diligence they have all been solved 🙂

I am also a solo founder, designing, building and marketing everything myself. This is definitely a challenge, but one that brings me so much energy!

lucid dreaming diary

If you could give a marketing advice to other companies, what could it be based on your experience?

Building in the open, like I do on my Twitter, is definitely of big value in my eyes. It serves as a marketing channel, gives you direct feedback and you slowly build a tribe of awesome people that support you! Other then that, I think one of the most important things to do is talk to your customers to validate your assumptions on what is truly of value in your product. By knowing this you can effectively target and market your product.

Which marketing channels you prefer and why?

Right now I have settled on a long term SEO as my main strategy, as it is a sustainable marketing channel in my eyes. I will connect this to email marketing, with a newsletter and several funnels.

Is LucidDreamBot monetized? If so, why did you choose the current monetization method?

Yes, it is monetized as a SaaS. I choose this monetization as the value doesn’t go away after one month of use. I’m also a big fan of it, as it is very scalable.

What are the top 5-10 products/services you use in your company and why do you like them? (the more the better)

  1. Digital Ocean to host it on VPS – ($5/m)
  2. GSuite for email and unlimited storage – ($10/m)
  3. and Twitter and Indie Hackers for support, advice and community ( $20/m)
  4. ConvertKit for email marketing ($29/m)
  5. Ghost for the blog
  6. Google Analytics to keep track of visitors and more
  7. Hyperping to keep track of up- and downtime with alerts for my peace of mind ($10/m)
  8. Stripe as a payment supplier