Hey guys! Startup Radius interviewed Felgo – developers of a cross-platform framework, that lets users to build native games and apps easily, and with less code. With Felgo developers save a lot of time, and actually work less. Isn’t it beautiful?

Learn how they came up with the idea based on their own pains and desires (Felgo actually developed games and apps, so they built the product for their needs first), how they have grown their community to 60,000 people, how content marketing works for them, why measuring and analyzing everything is so important, and more. Enjoy, and read below!

Can you tell us about what you are working on? What is Felgo?

Felgo is a cross-platform framework, which empowers developers to build better apps in a shorter time span. Felgo’s biggest advantage is the big time savings and the easiness to learn compared to others. You write less source code and make use of a single code base for all platforms. Less code means fewer bugs and faster releases of new updates.

Felgo cross-platform framework for apps and games

Why are you building this? Was there a particular source of inspiration or money-making idea?

The idea for Felgo dates back to 2012, out of our experience with developing apps & games for different platforms over and over again. Existing solutions did not keep up with our requirements, just added more complexity. Even though competition grew since our first release, Felgo still meets the requirements for cross-platform development best.

Time for bragging! How big you are – traffic, users, anything else?

Felgo’s developer community spanning around the globe is as big as 60.000 developers. And there are joining around 350 new devs per week. Additionally, our website got a well-established knowledge base about app development. Thanks to our content we have more than 120,000 page views per month.

Who are your main competitors, and how good/bad they are?

We are honored that Google recently joined the list of competitors with Flutter, funnily with a very similar approach to ours. This shows us how important the market for cross-platform app development is and still will get in the future. Besides Google, we are also competing against Microsoft, Facebook and a couple of other companies, all with their own pros and cons. All in common: You still put in more efforts to get the same result as with Felgo.

Who uses Felgo? What is your perfect buyer persona?

Felgo’s vision is to simplify the entire app development process, independent from the target group. That aligns with our current customer base, which ranges from hobbyists and students up to Fortune 500 companies like T-Mobile.

Were there any early ‘growth hacks’ or tactics that have contributed to your current success?

Besides our content marketing strategy on the website, our efforts into developer support paid off. Already back in 2014, developers ranked Felgo as “easiest to learn” and “best support” cross-platform tool. Being in front of well-known technologies like Xamarin. And that did not change until now. People are telling us they are happy to get great support, a thing they are missing with community-driven projects out there.

What were some of the biggest challenges while building Felgo early on and how did you solve them?

Building a cross-platform tool is as challenging as building many different tools in parallel. That’s because every additional platform brings in new challenges and issues. We thus teamed up with the Qt framework to build on a well-proven foundation to tackle that issue.

If you could give a marketing advice to other companies, what could it be based on your experience?

This is not only marketing-related: Use analytics and measure things before and after the change! Otherwise, you spend a lot of time and money into things that don’t have an impact and – even worse – you do not learn from your mistakes over time. For marketing: Definitely provide content related to your product and the field you’re operating in. The best product-market-fit does not bring a single cent if you don’t show how and why to use your product.

Which marketing channels you prefer and why?

Our primary growth comes from organic traffic, so the key channels are our website and related channels like Medium. We put a lot of effort into writing valuable blog posts to provide more information than just feature announcements.

Is Felgo monetized? Why did you choose the current monetization method?

Felgo SDK comes as a free version to get started with app development. And we provide paid subscription plans for companies and agencies on a yearly base. We do not distinguish by feature set but by extra support & services we offer. As a rule of thumb, if you don’t make money with your business, we don’t charge for using Felgo. That again aligns with our vision of app development in the future.

What are the top products/services you use in your company and why do you like them?

We use a lot of different tools in our daily workflow. Most important ones are GSuite for office and email, Jira for project management and Slack for communication. Actually, Chris, a co-founder of Felgo, is currently writing a blog post about productivity tips and tools we are using at Felgo.