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MailChimp did a research and analyzed millions of email subject lines. They have found that 1 word increases open rate by 57% for all users on average.

Here you can see what you can gain or lose when you use specific words in your subject line.

Positive impact on open rate:
Free: +2%
Freebie: +26%
Urgent: +79%
Thank you: +57%

Negative impact on open rate:
Cancelled: -40%
Helping: -12%
Donate: -56%
Last chance: -45%

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