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What’s the goal of a good headline? Right, drive more clicks. It’s like an email subject – all it does is gets you email opens. So let’s see few experiments on how to increase headline’s CTR.

Headlines with numbers drive 2 times more clicks vs. “how to” headlines, according to a research by Conductor.

Odd-numbered headlines have a 20% better CTR than headlines with even numbers. 150,000 headlines were analyzed to reveal this hack.

Using [brackets] in a headline easily increases your CTR by 38%. That was an experiment by Outbrain – they analyzed 3 million headlines!

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