SHARE THE ARTICLE & SPREAD THE KNOWLEDGE:

Outbrain company did a research on 65k paid link and article titles that contained 3 types of words:

  1. Positive superlatives – “always” or “best”
  2. Negative superlatives – “never” or “worst”
  3. No superlatives at all

They found that negative superlative headlines perform 30% better than headlines without superlatives. Also, positive superlative headlines perform 29% worse than headlines without superlatives.

As you can understand, headlines with negative superlatives are more emotional thus bringing more impulsive clicks.

CTR Study by Oubrain

SHARE THE ARTICLE & SPREAD THE KNOWLEDGE: